Mc Donald's denies any beef with Burger King after the company launched a "Peace Burger" idea with out first informing Mc Donald's. "A simple phone call will do next time." was the response from Steve, the CEO of Mc Donald's concerning Burger Kings MCWhopper idea.
Burger King was "left hanging" after Mc Donald's CEO Steve explained that their rivalry was friendly, and nothing like battles actually going on in war today, and perhaps they could collaborate on something more helpful in the future. He seemed disgusted at Burger Kings comparison of the two. After all, is there much of a battle going on? Mc Donald's is, after all, much more successful than Burger King. What would Mc Donald's have to gain from this investment but a shame that they did not think of it first?