Bandwagon "Likes"
We see them all the time. Photo's, comments, products that we wonder what all the fuss is about. But, how many times have we feel victim to these things just because we wanted to feel in-the-loop or part of the fun. Companies and advertisers know about these tendencies and they play on our insecurities all the time. They know that if you see everyone getting hype about something, chances are you will catch the fever. Or at lest do some investigating, which is their goal anyway.
We all heard the rumors about the reality star Kim Kardashian paying for Facebook and Twitter followers. But, using this business to create false credibility for products and services is another thing. People do rely heavily on the ratings or other consumers especially when purchasing merchandise through online sources. So when you compromise the integrity of those information sources it actually hurts the online business chains. It makes the whole system unreliable. It is important that we maintain a level of integrity if we want to have a successful future. All this falsification needs to stop. I do not want to feel that I can not trust anything I find on the internet.